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5 Reasons Why Texting Is a Better Option for Businesses Than Other Messaging Apps

There are many messaging apps available on the market today such as WhatsApp, Facebook Messages, Snapchat, and others. However, these apps do not offer true mobile marketing automation capabilities that have been shown to increase customer engagement and sales conversions with those who use them. These other messaging platforms limit what you can do with the data you’re provided which hinders you from being able to grow your customer base. When you consider all of the different advantages that text message marketing offers compared to generic messaging apps or social media platforms, it is clear to see why it is so attractive for businesses that want to focus on increasing sales. Below I will walk through each feature and detail how it will benefit your business in many different ways. The major advantage of SMS (short message service) is that it looks similar to regular text. When you receive a message from a company, it looks just like a text from someone on your contact list. In addition, the messages are delivered directly to the consumer’s device and don’t have to go through an app or website which may have ads or pop-ups. This saves time and effort for both the consumer and the business owner.

There are two main reasons why texting is better than other messaging apps for businesses: cost and audience.

In terms of cost, text messages are inexpensive to send. The only expense your business will have is the time spent creating and sending them out. The other advantage of text messaging is its audience. Compared to WhatsApp or Facebook Messenger, text messages can reach across many different mobile devices.


Woman hands using smartphone


This article will explain why businesses should use text messaging instead of other forms of communication, like email and social media.


What is text message marketing?


Text messaging is so much more than a way to send someone a quick note. It’s an engaging, effective way to reach customers on their phones without going through the hassle of setting up an autoresponder.

Tons of people are using text message marketing, but most businesses don’t realize how easy it is to set up and use. Here’s why you should be using text message marketing:

It’s easy – which means you can get started right away. Just sign up for a texting service like Twilio, and you’re good to go. That’s compared to setting up a new email address or autoresponder, which can be a complicated process.

It’s cheap – Most texting services charge by the month, and it costs only about 20 cents per month for every customer you have. Compare that to email marketing, where you’re paying per contact (or maybe even more if you use an autoresponder).

It gets results – Texting has grown in popularity because it works. Customers love getting personalized texts from the businesses they care about, whether it’s coupon codes or updates about sales. Sure, some people will opt out of getting texts from your business, but that doesn’t mean you shouldn’t use them anyway.


Here is why text message marketing is a better option than other messaging apps


It’s no secret that text messaging is the most widely used method of communication today. Even with all the new apps that offer video and voice chat, texting is still king. That’s why businesses have taken to sending out promotional text messages. Text message marketing or “SMS” marketing, is a method of delivering advertising to mobile phones via text message. With millions of people using smartphones today, SMS marketing has the potential to be an incredibly effective channel for reaching your audience.

Here are some of the top reasons to use SMS in your business:

  • Text message marketing is a great way to build your brand and reach new customers
  • Text-messaging offers businesses the ability to create automated and personalized messages
  • Texting has the highest open rate of any messaging platform
  • Texting is cheaper and faster than other messaging platforms
  • Texting is a great way to build trust with customers and clients


Text message marketing is a great way to build your brand and reach new customers


Text message marketing, or SMS marketing, is a relatively new way to reach potential customers. It’s also a simple way to send messages directly to your customers’ smartphones. By using text message marketing, you can stay in touch with your customers, build goodwill and promote your products without the cost of traditional marketing methods. According to reports, it costs $0.10 per text message to send an SMS campaign versus $10 per email.

The best mobile apps use push notifications to notify users about the new information that’s available for them. Push notifications are often used by news apps to keep their audience up-to-date on current events, but they can also be used by marketers as part of text message marketing campaigns. By sending push notifications through text messaging, you can market directly to your target audience at any time of day or night. Push notifications are also a great way for businesses to conduct surveys or gather feedback from their audience about current or upcoming products and services. With targeted text message marketing campaigns, businesses receive immediate responses and can use those responses to make changes or improvements in the products and services they offer.


Text messaging offers businesses the ability to create automated and personalized messages


Text messaging is the most popular way for businesses to communicate with their customers. The key reason is that text messages are personal and convenient.

Text Messaging Is Personal

Since text messages are sent through mobile devices, they’re more personal than other types of communication. Consumers aren’t going to get a text message from a business unless they opted-in to receive messages. This makes them feel special and builds trust between the business and the consumer. Texting also allows businesses to send automated messages that have been personalized for each person who receives them.

Businesses Can Send Automated Text Messages

Texting is ideal for sending automated messages because it’s easy to create a system that sends out automated texts in response to certain actions taken by customers. For example, if someone placed an order on your website, you can send them a text message confirming their order as soon as it’s placed. This type of text message helps you build trust and remind customers what they purchased so they don’t forget about it when they receive their items. Automated texts like these can also be used to help drive sales and increase customer loyalty by offering discounts or free products through text messages.


Texting has the highest open rate of any messaging platform


There are a variety of different ways to communicate with customers and prospects, but one of the fastest-growing methods is text messaging. Mobile marketing is becoming more popular because it allows businesses to communicate directly with their customers and prospects. These days, it seems like you can send just about anything over text messages, including coupons, surveys, appointment reminders, and other types of information. Text message marketing is great for promoting your business and getting new customers.

Texting has a 98% read rate. If you’re sending a text message about an upcoming sale or promotion, there’s a good chance that the recipient will read it. With other forms of communication like email or social media posts, the message may get buried in an inbox or missed altogether. A simple text can’t be ignored as easily. Text messages use real words and characters instead of abbreviations, confusing codes, or emojis​ (although you can add emojis if you want). This makes the message clear for the recipient without requiring much effort to decipher. Text messages are fast and convenient to respond to. The response time on mobile devices is almost immediate.


Texting is cheaper and faster than other messaging platforms


Texting is the most preferable mode of keeping in touch, especially in the United States. People prefer to keep in touch with their friends and family via texting rather than calling or e-mailing them. Texting is a faster and cheaper way to keep in touch with people all over the world. The best part about texting is that there are no time constraints as people can send a text any time of the day or night. The main reason for texting preference is its convenience and speed. In addition, it’s much easier and quicker for people to communicate via text messages as compared to calling or sending e-mails. People mostly use text to talk about their personal life, not business-related information. They share their feelings, emotions, opinions, views, and thoughts with others via text messages only instead of calling them.

People enjoy sending funny texts to their friends or family members as it helps them relax after a hard day at work. This is also one of the reasons why so many people enjoy using this messaging service as they get instant replies from their friend’s/family members. People can easily connect with friends and family members who are away from them now by using this messaging service. If you want your message to be conveyed immediately, then this is the best platform that you can have.


Texting is a great way to build trust with customers and clients


Texting is a great way to build trust with customers and clients. People are receptive to texts, and it’s a great way to send reminders about appointments, special offers, and more.

Tons of businesses use texting to communicate with customers. Some people even use it as an exclusive means of communication. The best part is that texting is easy and cheap, making it a convenient and cost-effective way to reach out to your customers. But beware! Sending mass texts can have negative effects on your business if you don’t do it right. Here are some tips for using texting effectively in your business:

Keep the conversation going. Don’t make the mistake of thinking that sending one text means you can just sit back and wait for the customer to contact you. Send reminder texts before appointments or sales events, or send a quick “thank you” message after someone buys something from you. This shows that you’re invested in the relationship and it’s not just about what they can get from you today. Never spam people with too many messages. Texting is great for sending a quick message, but don’t overdo it! Sending more than one or two messages per day will get annoying fast — no matter how good your message is.




Using technology in business communication is a huge opportunity for companies, especially those looking to grow their brand and maintain the highest levels of transparency for their customers. Taking your time and choosing the correct platforms will ensure that you’re using your resources most effectively, reaching your target audience, and staying up-to-date with industry best practices.

Research shows that 70% of consumers prefer to interact with businesses via SMS rather than through email or chat. Also, small business owners are discovering that it is one of the most effective forms of communication for customer satisfaction and increasing sales. From this information, it seems as though SMS has already won the fight, but there are a few things you can do to improve your text marketing efforts.


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