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Text Messaging in South Africa


Country Summary


Country nameSouth Africa
ISO codeZA
Middle East & Africa
Two Way SMS supportSupported
Dialing code27


To send and receive SMS in South Africa, you need a sender ID, credits and user license. Sender ID for South Africa can be long code.

Long Code – These sender IDs are typically used for sending person-to-person communication like appointment reminders, alerts, and announcements. That means you may use it to send messages to customers, employees, and other individuals with an interest in your business.


SMS Pricing

SMS pricing is based on the destination and type of message you’re sending. Text messages are charged 1 credit per segment of 160 characters outgoing SMS.

Outgoing SMS price per credit- $0.043

Outgoing MMS price per credit- $0.043

Incoming SMS price- Free

Incoming MMS price- Free

1 Long Code price – $8/month (Good for 10 SMS per second)


Compliance Guidelines

Text Messaging Cloud customers, including their end-users and clients, must comply with applicable laws and regulations.

Direct marketing messages are regulated under article 16 of the Wireless Application Service Providers’ Association (WASPA) Code of Conduct. Unless a consumer has expressly or implicitly requested or agreed otherwise, marketing messages should not be sent on: Sundays and public holidays; Saturdays before 9am and after 1pm; and all other days between the hours of 8pm and 8am the following day.

Text Messaging Cloud strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. The following are some general best practices:

  1. Get opt-in consent from each end user before sending any communication to them, particular for marketing or other non-essential communications.
  2. Only communicate during an end user’s daytime hours unless it is urgent.
  3. SMS campaigns should support HELP/STOP messages, and similar messages, in the end user’s local language.
  4. Do not contact end users on do-not-call or do-not-disturb registries.

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