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Text Messaging in Italy


Country Summary


Country nameItaly
ISO codeIT
Two Way SMS SupportSupported
Dialing code39


To send and receive SMS in Italy, you need a sender ID, credits and user license. Sender ID for Italy can be long code and alphanumeric sender IDs.

Long Code – These sender IDs are typically used for sending person-to-person communication like appointment reminders, alerts, and announcements. That means you may use it to send messages to customers, employees, and other individuals with an interest in your business.

Alphanumeric Sender IDs- Use a custom name as the sender ID instead of a phone number for your outbound SMS. it can be used for outgoing SMS only. On these sender IDs, incoming cannot be received. 


SMS Pricing

SMS pricing is based on the destination and type of message you’re sending. Text messages are charged 1 credit per segment of 160 characters outgoing SMS.

Outgoing SMS price per credit- $0.141

Outgoing MMS price per credit- $0.141

Incoming SMS price- Free

Incoming MMS price- Free

1 Long Code price – $50/month (Good for 10 SMS per second)

1 Alpha Numeric Sender ID price – $2/month (Good for 10 outgoing SMS per second)


Compliance Guidelines


Text Messaging Cloud customers, including their end-users and clients, must comply with applicable laws and regulations.

Messages sent from international mobile numbers to Italy may be replaced with an Alphanumeric Sender ID or a Local Numeric Sender ID.

Text Messaging Cloud strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. The following are some general best practices:

  1. Get opt-in consent from each end-user before sending any communication to them, particularly for marketing or other non-essential communications.
  2. Only communicate during an end-user’s daytime hours unless it is urgent.
  3. SMS campaigns should support HELP/STOP messages, and similar messages, in the end-user’s local language.
  4. Do not contact end-users on do-not-call or do-not-disturb registries.

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