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Choosing the Right WhatsApp Business Solution Provider: A Comprehensive Guide for Small Businesses


WhatsApp is a widely used messaging app with over 2 billion active users worldwide. This makes it an ideal platform for small businesses to connect with their customers and offer them better support. However, to take full advantage of WhatsApp’s business features, small businesses need to partner with a reliable WhatsApp Business Solution Provider. In this comprehensive guide, we’ll discuss the key factors small businesses should consider when choosing a WhatsApp Business Solution Provider and compare two popular providers, MessageBird and Twilio. Additionally, we’ll introduce a third option, CRM-Messaging, which offers customized WhatsApp messaging solutions for businesses.

Factors to consider when choosing a WhatsApp Business Solution Provider:

  1. Messaging Volume: The first factor that small businesses should consider is their messaging volume. If they send a high volume of messages, they’ll need a provider that can handle that volume without compromising performance or speed.

  2. Budget: The cost of using a WhatsApp Business Solution Provider can vary widely. Small businesses should choose a provider that fits their budget while offering the functionalities they need.

  3. Required functionalities: Different businesses may have different requirements when it comes to the functionalities they need from a WhatsApp Business Solution Provider. For example, some businesses may need to use message templates, while others may need to use media-based messages.

  4. Support options: The quality of support offered by a WhatsApp Business Solution Provider can be critical for small businesses. Businesses should look for a provider that offers a range of support options, including email, live chat, and phone support.

MessageBird vs. Twilio: A comparison:

MessageBird and Twilio are two of the most popular WhatsApp Business Solution Providers. Let’s compare them on some of the key factors discussed above.

  1. Messaging volume: Both MessageBird and Twilio can handle high volumes of messages without compromising on performance or speed.

  2. Budget: Twilio charges $0.005 per user-initiated and business-initiated message (template or non-template) for all countries. This fee does not include the fee businesses need to pay WhatsApp for their conversations. MessageBird’s pricing varies based on the country and type of message, but it’s generally slightly more expensive than Twilio.

  3. Required functionalities: Both MessageBird and Twilio offer a wide range of functionalities, including media-based messages, sharing contact messages, location, interactive messages, and more.

  4. Support options: Twilio offers four support plans with different costs, including email support, live chat support, and phone support. MessageBird also offers email support, live chat support, and phone support.

CRM-Messaging: A comparison:

CRM-Messaging is a platform that offers customized WhatsApp messaging solutions based on specific business needs. It can be a great alternative for small businesses that have unique requirements or messaging needs that cannot be met by MessageBird or Twilio. CRM-Messaging allows businesses to customize their messaging features and scale up or down based on their messaging volume.

Tips for managing a WhatsApp Business profile:

Once a small business has selected a WhatsApp Business Solution Provider, they should manage their WhatsApp Business profile effectively. Here are some tips:

  1. Keep profile information up to date: Businesses should make sure that their profile picture, address, description, email, and company website are all up to date.

  2. Use message templates: Message templates can save businesses time and make it easier for them to send standardized messages to customers.

  3. Monitor message metrics: Businesses should keep track of their messaging volume and messaging history to see how their messaging is performing.


Choosing the right WhatsApp Business Solution Provider is critical for small businesses looking to connect with their customers and provide them with better support. Businesses should consider factors such as messaging volume, budget, required functionalities, and support options when choosing a provider. MessageBird and Twilio are both popular providers that offer a wide range of

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