Your customers love WhatsApp. Seriously, they do. It’s where they connect with friends, family, and the brands they trust. You’ve seen it firsthand—over 7 billion voice messages are sent on WhatsApp every single day! That number says it all: people want to talk.
But let’s be honest—until now, something has been missing. Businesses couldn’t make native calls directly within the same conversation thread where all the action happens.
That changes today.
We’re thrilled to introduce WhatsApp Business Calling in CRM Messaging. This isn’t just another feature—it’s a game-changer. It redefines how businesses and customers connect, making conversations more natural, more personal, and infinitely more powerful.
Imagine this: you’re chatting with a customer, and instead of switching apps or asking them to dial a separate number, you click one button and call them—right inside the same thread. All the context, all the history, all in one place. No repeat explanations, no broken experiences. Just seamless, uninterrupted conversations.
Ready to see how this will transform the way you do business? Let’s dive in.
Why Calls Matter in a Messaging World
You might be thinking:
“We already have a strong messaging strategy. Why add calls to the mix?”
Here’s why: messaging and calling are not competitors—they’re partners.
Messaging is perfect for quick updates, confirmations, and asynchronous conversations. But some interactions demand the human voice. It’s how we build trust, clarify complex topics, and solve urgent problems. For your business, this means better customer experiences, faster conversions, and higher loyalty.
Faster Resolution for Urgent Issues
Picture this:
a customer is panicked because their payment failed or a delivery is missing. You’re exchanging message after message, trying to get to the root of the issue. Frustration is building—for both sides.
Now imagine this scenario with WhatsApp Business Calling. Your agent sees the chat, clicks “Call,” and instantly speaks with the customer. No transfers. No “please call this number instead.” Just fast, human-to-human support.
This turns potential complaints into moments of trust-building. You’re not just solving problems—you’re showing customers you value their time.
Better Conversions for High-Value Leads
High-value leads rarely close on text alone. They want reassurance, a personal consultation, or expert guidance. Messaging can nurture, but when it comes time to seal the deal, nothing beats a conversation.
With WhatsApp Business Calling, your sales team can move from chat to call seamlessly. No friction, no context lost. One call at the right moment can mean the difference between a lead going cold and a deal getting signed.
When you combine the trust of WhatsApp with the human touch of voice, you get conversions that text alone can’t match.
Seamless Context in One Thread
Traditional phone calls force your agents to start from scratch. The dreaded “Can you explain your issue again?” kills customer satisfaction.
But with WhatsApp Business Calling in CRM Messaging, every message, every file, and every call stays in one persistent thread. When a customer calls, your team sees their entire history at a glance.
Result?
- Faster resolutions
- Happier customers
- No repetitive explanations
This is more than convenience—it’s how you turn support into a loyalty engine.
The Benefits of WhatsApp Business Calling API: More Than Just a Call Button
This isn’t just “another call option.” It’s a fully integrated, smarter way to communicate.
1. Branded, Secure Calls → 77% Higher Answer Rates
Your calls don’t look like spam—they look legitimate. With WhatsApp Business Calling, your calls come from your verified business profile, complete with your name and logo.
This matters:
📊 77% of users say they’ll answer a call if they recognize and trust the caller.
Trust builds engagement. Engagement drives conversions.
2. No International Surcharges
WhatsApp calls run on the internet, not traditional phone lines. You can connect with customers in London, Tokyo, or Toronto without racking up international charges.
Global reach. Local feel. Zero surprises.
3. Customizable Call Controls
Control every aspect of your calling experience:
- Business Hours → Prevent late-night calls and manage customer expectations.
- Call Icons & Permissions → Enable or disable the call icon. Let only selected agents make calls.
- IVR Menus → Add call routing options within WhatsApp for sales, support, or billing.
- Time-to-Live Rules → Define how long a call button or permission remains active.
You get flexibility, efficiency, and the ability to scale your team’s workflow without chaos.
Where WhatsApp Business Calling Works (and Where It Doesn’t)
WhatsApp Business Calling is available in most supported regions—but there are a few important limitations.
Business-Initiated Calls NOT Available In:
- USA
- Canada
- Turkey
- Egypt
- Vietnam
- Nigeria
In these regions, customers can still call you (user-initiated), but you can’t call them first.
Completely Restricted Regions:
- Cuba
- Iran
- North Korea
- Syria
- Crimea, Donetsk, and Luhansk
Everywhere else? You’re good to go.
Real Results from Early Adopters
The numbers speak for themselves:
Redcliffe Labs: +22% CSAT, +25% NPS
Before WhatsApp Business Calling, Redcliffe Labs was juggling multiple communication channels, frustrating patients and agents alike. By consolidating everything into WhatsApp:
✅ All messages, files, and calls stayed in one place.
✅ Patients could discuss results instantly via a single tap.
Outcome:
- 22% higher CSAT
- 25% increase in NPS
- Faster issue resolution and happier patients.
Cartão de Todos: 26% Higher Telesales Conversion
For Brazil’s leading private discount program, closing sales over text was tough. Switching to WhatsApp Business Calling allowed their sales reps to:
✅ Call qualified leads instantly
✅ Build trust in real-time
✅ Close deals faster
Result:
- 26% boost in telesales conversion
- 50% reduction in average call time
Banco PAN: 4x More Loan Conversions
Banco PAN’s loan process was disjointed across multiple channels. Moving all conversations—including calls—into WhatsApp changed everything:
✅ Agents could view a customer’s entire history
✅ Calls happened in the same thread, at the right moment
Outcome:
- 4x increase in loan conversions
- Seamless customer experience from first chat to final approval.
How to Get Started with CRM Messaging
Adding WhatsApp Business Calling to your CRM Messaging account is quick and effortless.
Step 1: Enable the Feature
Log into your CRM Messaging dashboard, head to WhatsApp Settings, and toggle on WhatsApp Business Calling.
Step 2: Train Your Team
Show your team how to use in-thread calling. Walk them through scenarios where calls drive faster resolutions and higher conversions.
Step 3: Start Calling
Roll it out for your highest-value leads and urgent support cases. Measure the results. Then expand it across your customer-facing teams.
The Bottom Line
This isn’t just a feature. It’s a shift in how businesses communicate. WhatsApp Business Calling in CRM Messaging lets you:
- Reduce friction
- Build trust
- Convert more leads
- Resolve problems faster
Your customers already live on WhatsApp. Now your business can too—fully and seamlessly.
Ready to transform the way you connect with your customers?
👉 Book a Demo Now and start the next era of customer conversations.
