How Nature Club Recovered Revenue with WhatsApp

Powered by CRM Messaging × Stripe

Nature Club, a Brazilian vitamin subscription brand on Shopify, was losing revenue every time a Stripe payment failed. Email recovery wasn’t working — open rates below 20% in a market where 93% of people live on WhatsApp.

By connecting Stripe to CRM Messaging’s WhatsApp Business API, they automated payment recovery messages that fire within seconds of a failed charge — no manual follow-up, no missed revenue.

Results:

• 122,109 messages sent over 28 months
• 63% read rate — 3× higher than email
• 5,286 direct customer responses
• Scaled from 500 to 21,820 messages/month on the same setup

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