Nature Club, a Brazilian vitamin subscription brand on Shopify, was losing revenue every time a Stripe payment failed. Email recovery wasn’t working — open rates below 20% in a market where 93% of people live on WhatsApp.
By connecting Stripe to CRM Messaging’s WhatsApp Business API, they automated payment recovery messages that fire within seconds of a failed charge — no manual follow-up, no missed revenue.
Results:
122,109 messages sent over 28 months
63% read rate — 3× higher than email
5,286 direct customer responses
Scaled from 500 to 21,820 messages/month on the same setup