How Nature Club Recovered Revenue with WhatsApp

 

Powered by CRM Messaging × Stripe

 

Nature Club, a Brazilian vitamin subscription brand on Shopify, was losing revenue every time a Stripe payment failed. Email recovery wasn’t working — open rates below 20% in a market where 93% of people live on WhatsApp.

By connecting Stripe to CRM Messaging’s WhatsApp Business API, they automated payment recovery messages that fire within seconds of a failed charge — no manual follow-up, no missed revenue.

Results:

  • 122,109 messages sent over 28 months
  • 63% read rate — 3× higher than email
  • 5,286 direct customer responses
  • Scaled from 500 to 21,820 messages/month on the same setup

Download the full case study →