Country Summary

To send and receive SMS in Australia, you need a sender ID, credits and user license. Sender ID for Australia can be long code and alphanumeric sender IDs.

Long code are used for 2 way SMS, while alphanumeric sender ID’s are used for outgoing SMS only. Please talk to our expert before choosing type of sender ID.

Long Code – These sender IDs are typically used for sending person-to-person communication like appointment reminders, alerts, and announcements. That means you may use it to send messages to customers, employees, and other individuals with an interest in your business.

Alphanumeric Sender IDs- Use a custom name as the sender ID instead of a phone number for your outbound SMS. it can be used for outgoing SMS only. On these sender IDs, incoming cannot be received. 

SMS Pricing

SMS pricing is based on the destination and type of message you’re sending. Text messages are charged 1 credit per segment of 160 characters outgoing SMS.

Outgoing SMS price per credit- $0.084

Incoming SMS price- Free

1 Long Code price – $9/month (Good for 10 SMS per second)

1 Alpha Numeric Sender ID price – $9/month (Good for 10 outgoing SMS per second)

Compliance Guidelines

Text Messaging Cloud customers, including their end-users and clients, must comply with applicable laws and regulations.

Text Messaging Cloud recommends all customers consult qualified legal counsel to ensure proposed use cases comply with all applicable laws. Sending gambling-related content is strictly prohibited in Australia.

Unsolicited Communication – Australia is an interactive guide to the dos and don’ts of direct marketing. It contains everything you need to know about sending advertising material by email, fax, SMS, or letter, including a list of the current legislation. Unsolicited communication can be sent to existing customers, potential customers, or even people who have never heard of your business. Sending unsolicited communications is legal but the Australian Communications and Media Authority (ACMA) has set down some guidelines that you need to adhere to for your unsolicited communication to be lawful.

For more information about Unsolicited Communication Australia visit http://www.business.gov.au/. For further information about business law and regulation visit www.acma.gov.au.