Welcome to the WhatsApp Business Platform!
We understand the importance of communication in your business, which is why we offer a reliable and efficient messaging service for businesses. Our platform is designed to help you connect with your customers in a seamless and personal way.
Pricing and Billing
We charge businesses on a per-conversation basis, which includes all messages sent within a 24-hour period. Each conversation is divided into two categories: user-initiated and business-initiated. User-initiated conversations occur when a business replies to a user within the 24-hour customer service window. Business-initiated conversations occur when a business sends a message to a user outside of the 24-hour window.
Our Exclusive Pro plan includes the first 1000 conversations each month, and additional conversations will incur additional charges. Conversations initiated through call-to-action buttons on Ads that Click to WhatsApp or a Facebook Page are free.
Country-Specific Rates
Our charges are based on the user’s country code. Rates for business-initiated and user-initiated conversations vary by country or region. You can download the individual rate cards and find the country-to-region mapping for countries where regional rates apply.
Updates to WhatsApp’s conversation-based pricing coming from 1st June’ 2023, Learn more
Policy Requirements
Our policy requires a template message whenever sending a message to a user more than 24 hours since their last message. If you send a free form message outside the customer support window, it will not go through. If you send a message within 24 hours of this failed delivery, it will be charged as a business-initiated conversation even if there was a user message after the failed delivery.
Join the thousands of businesses that trust our platform for their communication needs. Sign up today and experience the difference!
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