💬 WhatsApp API Pricing — Transparent. Predictable. Fair.
At CRM Messaging, we believe in complete transparency. That’s why:
🚨 We DO NOT charge any margin on WhatsApp API pricing by Meta.
What Meta charges, you pay — no markup, no hidden fees. Ever. ✅
🔄 What’s Changing? (From July 1, 2025)
Meta is moving away from conversation-based pricing to a per-message pricing model for template messages. Here’s what to expect:
🔄 Conversations will no longer be charged — instead, you pay per message based on the template type.
🆓 Utility Templates sent within the 24-hour support window will be FREE
🆓 Service Conversations are FREE since Nov 1, 2024
🔁 Click-to-WhatsApp Ads & Facebook CTA buttons will still open 72-hour free sessions
✅ Your cost will now more closely reflect what you actually send, not just open a conversation.
📊 WhatsApp Template Categories
| Category | Use Case | Free or Paid? |
|---|---|---|
| Marketing | Offers, promos, product launches | Paid (per message) |
| Utility | Payment reminders, order confirmations | Free inside 24h window |
| Authentication | OTPs, login verifications | Paid (per message) |
| Service | General chat support, replies during open window | FREE Always |
You can send non-template messages only during the open customer service window (24h).
🧠 Pro Tip: Use Utility templates smartly within the 24h window to save costs
🌍 Global Rates — Meta-Defined
Charges depend on the recipient’s country code and template category.
📉 Recent Updates:
Lowered Authentication rates for Egypt, Nigeria, Pakistan, South Africa (April 2025)
Lowered Utility rates globally (Aug 2024)
Marketing rates updated quarterly for demand & ROI alignment
🧾 Download Meta’s Latest Rate Cards:
🎁 Free Entry Point Conversations
If a user clicks a Click-to-WhatsApp Ad or a Facebook CTA button, and you reply within 24 hours, Meta gives you:
A 72-hour free session to message without additional charge
This also closes all open conversations during this period
You can send any type of message (template or non-template) during that time
All charges strictly follow Meta’s rate cards. We do not add a margin.
📜 Policy Reminders
📆 After 24h of user inactivity, only templates can be used to start a chat.
🚫 Messages sent outside the support window without templates will fail.
📊 Every template is classified by Meta as Marketing, Utility, or Authentication. Choose wisely for cost control.
✅ Get Started — Free Forever Plan Available
Let CRM Messaging help you scale WhatsApp communication across Marketing, Sales, and Support — with no pricing surprises.
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No credit cards for trial | No contracts | Pay on the Go | Cancel Anytime
