Welcome to the WhatsApp Business Platform!

We understand the importance of communication in your business, which is why we offer a reliable and efficient messaging service for businesses. Our platform is designed to help you connect with your customers in a seamless and personal way.

Pricing and Billing

We charge businesses on a per-conversation basis, which includes all messages sent within a 24-hour period. Each conversation is divided into two categories: user-initiated and business-initiated. User-initiated conversations occur when a business replies to a user within the 24-hour customer service window. Business-initiated conversations occur when a business sends a message to a user outside of the 24-hour window. More information on how Conversation Based Pricing works, Learn here

Our Exclusive Pro plan includes the first 1000 conversations each month, and additional conversations will incur additional charges. Conversations initiated through call-to-action buttons on Ads that Click to WhatsApp or a Facebook Page are free.

Country-Specific Rates

Our charges are based on the user’s country code. Rates for business-initiated and user-initiated conversations vary by country or region. You can download the individual rate cards and find the country-to-region mapping for countries where regional rates apply.

USD Rate Card

AUD Rate Card

EUR Rate Card

INR Rate Card

GBP Rate Card

Updates to WhatsApp’s conversation-based pricing coming from 1st June 2023, Learn more

Policy Requirements

Our policy requires a template message whenever sending a message to a user more than 24 hours since their last message. If you send a free form message outside the customer support window, it will not go through. If you send a message within 24 hours of this failed delivery, it will be charged as a business-initiated conversation even if there was a user message after the failed delivery.

Join the thousands of businesses that trust our platform for their communication needs. Sign up today and experience the difference!