As Black Friday and Cyber Monday (BFCM) approach, retailers brace for the holiday shopping frenzy. Amidst the rush, it’s easy for customers to get distracted, leading to abandoned carts—a frustrating yet common scenario. In fact, statistics show that nearly 70% of online shopping carts are abandoned. This presents a massive opportunity for businesses to convert… Continue reading From Abandoned Cart to Checkout: How SMS Campaigns Can Boost BFCM Sales in 2024