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Category: SMS Marketing

History of Text Messaging

The history of text messaging is the story of two men. The first is Fried helm Hillebrand, a German electronics engineer who in 1985 invented the first text messaging system called the Teletypewriter. The second man is Neil Papworth, a British engineer who in 1992 was working for Sema Group Telecoms Ltd. He sent the… Continue reading History of Text Messaging

5 Reasons Why Texting Is a Better Option for Businesses Than Other Messaging Apps

There are many messaging apps available on the market today such as WhatsApp, Facebook Messages, Snapchat, and others. However, these apps do not offer true mobile marketing automation capabilities that have been shown to increase customer engagement and sales conversions with those who use them. These other messaging platforms limit what you can do with… Continue reading 5 Reasons Why Texting Is a Better Option for Businesses Than Other Messaging Apps

SMS Marketing Campaigns Guide: How to Support Customers Through the Holidays?

Successful text messaging marketing means encouraging customers to engage with your brand. When buying and they make their purchase decision. This requires you to listen to what your customers are saying and respond in a compelling way that establishes trust and loyalty. In the holiday season, the process is even more important since it will… Continue reading SMS Marketing Campaigns Guide: How to Support Customers Through the Holidays?

Top 8 Reasons Why Your Business Needs a Text Message Marketing Platform in 2022

Text message marketing, or SMS marketing, doesn’t have to be complicated. It can be an incredibly simple, effective tool, especially allowing you to reach customers on their mobile phones. Any business that’s discovered the power of mobile text messaging likes it. For one thing, there are a lot more people accessing the web via smartphones… Continue reading Top 8 Reasons Why Your Business Needs a Text Message Marketing Platform in 2022

How to be Truly Customer Centric with Hubspot and SMS?

Hubspot is a favorite tool for sales and marketing departments. This company was built for business communication with customers without interrupting them. Since this platform is made, it helps customers centric sales and made marketing easier for small businesses to mid-market businesses. Right now over the 16 years since HubSpot is built many companies have… Continue reading How to be Truly Customer Centric with Hubspot and SMS?

How Australian businesses are using SMS to boost productivity?

Australian businesses are using SMS

At present, it is estimated that 5 billion people around the world have access to sending and receiving SMS for communication, and in Australia, SMS marketing is very impactful because when we are talking about getting attention in the busy digitally marketing world. If you do business in Australia and SMS marketing isn’t part of… Continue reading How Australian businesses are using SMS to boost productivity?

How TCPA compliance affect messaging your customers?

Text messaging is an invaluable tool to connect with your customers and it has some complexity when it comes to the regulation and mandates surrounding a customer’s right to privacy and also your right to contact them via text messaging. TCPA is one of the major parts that you need to be careful of while… Continue reading How TCPA compliance affect messaging your customers?

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