Successful text messaging marketing means encouraging customers to engage with your brand. When buying and they make their purchase decision. This requires you to listen to what your customers are saying and respond in a compelling way that establishes trust and loyalty. In the holiday season, the process is even more important since it will ensure an increase in sales for your business.
The holiday season brings a lot of joy, but it can also be stressful for some. A business might want to reach out to their customers during the holidays to send them reminders about upcoming events, sales or to just wish them a festive season. Treating customers like humans is always a good idea, and sending out text messages is a great way to do that during the holiday season. The following guide will provide you with information on how to help your customers through the holiday season by utilizing text messaging marketing. In this article, we’ll discuss how you can use SMS to better support your customers during the holiday season.
SMS Marketing Campaigns Guide
You’ve probably heard that mobile messaging is the new frontier for marketers, with SMS marketing campaigns leading the charge. You’re likely wondering how you can implement a similar strategy in your business. The holidays are an especially great time to consider sending out SMS messages to your customers and prospects.
SMS marketing campaigns can be used for a variety of purposes, from promoting sales to thanking customers for their loyalty. Here is how you can use SMS messages to support your customers throughout the holidays:
Holiday Sales: By now, you have likely already started planning your holiday sales campaign. With all of the shopping that goes on during the holidays, people are usually eager to find the best deals possible. Use this as an opportunity to send out a text message with a special discount or promotion code that will encourage them to shop with your business.
Support Your Business: The holiday season is an especially busy time of year for businesses in all industries. Send out a short text message thanking customers for their continued support throughout the year and wish them all a happy holiday season. This will help create positive word-of-mouth advertising while supporting your brand image at the same time.
Customer Service: The holidays tend to be one of the most hectic times of year for many businesses and consumers. To support customers over the holidays, you should consider an SMS marketing strategy. With SMS you can reach out to customers and provide them with timely information regarding their orders and shipments.
How to Support Customers Through the Holidays?
Once you’ve built up a sizable store of contacts, it’s time to start thinking about delivering holiday messages this season. The following tips cover everything from crafting the message to the perfect timing of your marketing campaign.
To help your business during the busy holiday season, here are some ways to improve your text marketing strategy:
- Why should you use SMS to support your customers?
- Be personal, familiar, and friendly
- Keep it short and sweet
- Include a holiday greeting
- Offer help and advice on how to get organized for the holidays
- Text messaging is a powerful tool to reach customers with last-minute gift ideas and holiday promotions
Why should you use SMS to support your customers?
Using SMS to support customers through the holidays is a great way to build customer loyalty as well as increase sales. Not only this but SMS can be used effectively to keep your customers informed and aware of your promotions throughout the year. SMS marketing campaigns are the best way to communicate with your customers, and the holidays are a great time to start! With so much going on during this busy time of year, you don’t have time to worry about inbound inquiries from customers. They need quick and easy solutions.
Be personal, familiar, and friendly
While it’s important to offer support to your customers, you should also keep in mind that they’re ultimately your friends and you should do it in a friendly way. You’re working together towards a common goal – gaining more sales and making more money.
The following are examples of friendly ways to use text messages for marketing purposes:
Remind customers about your product/service:
Text them about the benefits of your product or service. Keep it short and snappy so that they can respond quickly to you.
Send them discounts:
Send them offers or discounts that are only valid for a certain time or specific products. Make sure you include information about those conditions in the message so the customer does not miss out on the offer. This will make customers feel valued as they will know you offer exclusive deals only to them, increasing their loyalty towards you.
Send them relevant information if they are not responding to your messages:
If a customer is not responding to your messages there could be several reasons: they may have switched off their phone, they may have changed their number or they may have lost interest in purchasing from you. If this happens, send them one final message before giving it to them.
Keep it short and sweet
Keep your message short and sweet. People on their smartphones often have less time than they’d like, so keep your message concise. The shorter the better. This will help to increase the open rate of your text as well as increase the number of clicks through to your site.
Your message should let people know that you’ve noticed their purchase history or account activity, and let them know there’s a promotion or special offer just for them.
Include a holiday greeting
A simple greeting is enough but make sure it doesn’t sound too sales-oriented or promotional. Your customers don’t want their inboxes clogged up with sales pitches so keep it short and sweet and save the hard sell for later on when they’ve indicated an interest in your products or services.
Offer help and advice on how to get organized for the holidays
Send out some tips for staying calm during this hectic period of the year and provide little bits of information that will help relieve some stress from family members and friends alike. The holidays are a great opportunity to offer support and advice, such as tips on how to get organized in advance or advice on creative ways to put together gift baskets. You can also offer help with shopping by recommending popular items that you carry.
If your customers need packaging supplies, why not make it easy for them by offering free or discounted shipping for purchases that include an item from your store? If you have an online store, offer gift-wrapping or free shipping for purchases made before a specific date. Or make it easy for them by offering a printable coupon or a code that they can use online or offline.
Text messaging is a powerful tool to reach customers with last-minute gift ideas and holiday promotions
The holidays are also a great time to remind your customers about your business. Even if you have a seasonal business, this is the perfect time to let customers know that you’re open for business and offer them discounts to come back and shop. Your messages should always be relevant to your audience. Think about what your customer needs at this time of year and make sure you provide information that is going to be helpful.
The holiday season is the most successful and most expensive time of year for the retail industry. Unfortunately, it’s a very stressful time of year for customers who are trying to find the perfect gift for a child, a spouse, or even friends and colleagues. This is why more and more businesses are now turning to text messaging to help their customers find the best last-minute deals, promotions, and ideas. It’s becoming the main channel of communication for businesses that want to reach their target audience.
The holiday season is a great time to reach out to your customers and give them advice on holiday gifts. It’s also a great time to remind them about deals you’re having or promotions you’re running. The one drawback of texting is that it can be hard to get the timing just right. You want to send messages out when your customers are most likely to receive and act on them, but you don’t want to annoy them by sending them too many messages.
Make sure your text messaging program is as effective as possible. Before you start sending out text messages, find out everything you can about your customers. Knowing who they are can help you figure out what type of gift they might want based on the information on your site.
Conclusion
In the end, every business is different, so each business will have its own unique set of best practices and be responsible for figuring out what would work best for them. However, it’s undeniable that text messaging has become a part of the marketing mainstream. It’s a great way to reach your customers and provide support for the holiday. SMS is the most convenient way for businesses to reach out to customers through the holiday season. It’s easy, cost-effective, and boosts customer loyalty. If you want your SMS campaigns to be effective during the holidays, follow these tactics to get more loyal customers and more repeat purchases from returning customers.
A great holiday marketing idea is to create SMS campaigns that send a reminder message to your customers to shop, to wait in line, or just say thanks. You can use the demographics data you’ve collected along with your SMS marketing campaign to send timely messages that target specific audience segments. By sending bulk SMS marketing on holidays and special events, you can impress and reward your loyal customers while creating new ones in the process.
