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CRM Messaging Email Guidelines

What is SPAM?
Spam refers to any email sent without the recipient’s direct consent to receive messages on a specific topic. Sending unsolicited emails to an entire list of people you don’t personally know is considered spam.

Who Can You Email Using CRM Messaging?
To use CRM Messaging for email campaigns, you must have explicit permission from your recipients, such as:

  • Subscribed via a sign-up form on your website.
  • Opted in through an unchecked box on a form (checked willingly by the recipient).
  • Agreed to receive emails after participating in a survey or competition, with clear consent provided.
  • Made a purchase from you in the last 2 years.

Who Should You Not Email?
Please do not send emails to addresses that:

  • Lack explicit and provable permission.
  • Were purchased, rented, or acquired from third parties.
  • Haven’t been contacted via email for over 2 years.
  • Were scraped or copied from websites.

Required Email Content
Every email sent through CRM Messaging must include a single-click unsubscribe link that allows subscribers to instantly remove themselves from your list.

Account Suspension Policy
We may suspend your account if campaigns generate high levels of spam complaints (above 0.2%), bounces (above 5%), unsubscribes (above 1%), or very low open rates (below 3%). If it’s found that emails were sent without permission, your account may be terminated. We might also request proof of recipient consent; without it, your account may remain suspended.

Multiple Account Abuse
Creating multiple accounts for similar uses, or to evade a suspension on another account, is strictly prohibited.