What is DLT?
DLT (Distributed Ledger Technology) is a blockchain-based registration system introduced by TRAI to eliminate spam and fraudulent SMS traffic.
All businesses must:
• Register as Principal Entity (PE)
• Register Headers (Sender IDs)
• Register Content Templates
• (If sending Promotional/Service Explicit) Register & Upload Consent
No DLT = No SMS delivery in India.
Step 1: Principal Entity (PE) Registration
This is mandatory before anything else.
Cost (Updated)
Jio charges:
₹5,900 (Inclusive of 18% GST)
(Effectively ₹5,000 + GST annually)
This is payable directly to Jio for DLT access.
Documents Required
Keep soft copies (<5MB each):
• Company PAN
• GST Certificate / Incorporation Certificate / Shop Act / Relevant Govt Doc
• Authorized Signatory ID (PAN/Aadhaar/DL/Voter ID)
• Authorization Letter on Company Letterhead
Registration Process
- Visit https://trueconnect.jio.com
- Click Register Now
- Select Principal Entity
- Choose No (if registering first time)
- Fill: • Organization Name
• Govt / Non-Govt
• Organization Type
• PAN / TAN
• GST
• Registered Address - Enter Authorized Person details
- Upload required documents
- Submit & Verify OTP
Approval Time: 15 minutes to 72 hours
You will receive:
• Request ID
• Email acknowledgment
• Entity ID upon approval
After approval, login access is enabled.
Step 2: Telemarketer Mapping (Important)
Before sending SMS through any provider, you must map your SMS vendor (Telemarketer ID) inside Jio DLT.
Path:
Campaign → My Telemarketer → Manage Telemarketer → Search → Map → Apply
Without PE-TM mapping, SMS will fail.
Step 3: Header (Sender ID) Registration
Header = Sender ID visible to users.
Login → Header SMS → SMS Registration
Header Types
Promotional
• Must be 6-digit numeric
• First digit must match TRAI industry category
Example:
Education → 3xxxxx
Finance → 1xxxxx
IT/Communication → 6xxxxx
Service Implicit
• 6 alphabetic characters allowed
• Used for alerts, reminders, updates
Transactional
• Only for RBI-regulated banks (OTP use cases)
Approval Time: 24–48 hours
Status shows as “Active” once approved.
Step 4: Content Template Registration
Every SMS must exactly match a pre-approved template.
Login → Template → Content Template Registration
Fill:
• Category
• Type of Communication (Promotional / Service Implicit / Transactional)
• Template Type: SMS
• Template Name (meaningful only)
• Select Header
• Enter SMS content
Important Rules:
• Brand name mandatory inside SMS
• Variables must use: {#var#}
• Variable length max 30 characters
• Template text must match exactly during sending
Approval Time: 24–48 hours
After approval, Template ID is generated.
Step 5 (If Required): Consent Registration
Mandatory for:
• Promotional SMS
• Service Explicit SMS
Not required for:
• OTP
• Service Implicit alerts
Process:
- Register Consent Template
- Upload Consent CSV (MSISDN + Consent Date)
- Pay consent upload fee
- Wait 3–7 days for approval
After DLT Approval – Start Sending SMS
Once you have:
• Approved Entity
• Approved Header
• Approved Template
• Telemarketer Mapping
You can integrate via API and start traffic.
Our SMS Pricing (Updated)
To make this commercially clear:
• ₹0.25 per SMS (25 paise per SMS)
• ₹3,000 One-Time Setup Charge
• ₹5,000 + GST Annual Jio DLT Subscription (paid to Jio)
We handle:
• DLT guidance
• Header & Template strategy
• API integration
• Compliance checks
• Delivery optimization
What Breaks If You Don’t Do This Properly?
• SMS rejection at DLT scrubbing layer
• Template mismatch failures
• DND complaints → penalties
• Telemarketer mapping failures
• Traffic suspension
TRAI audits everything. This is not “just a formality.” It’s infrastructure compliance.
Supported Use Cases After Approval
• Promotional Campaigns
• OTP Messaging
• Payment Alerts
• Delivery Updates
• CRM Automation
• API-triggered SMS
• URL & Number Whitelisting
